The next best thing to fruits and vegetables

This morning, I decided to see if the web address "www.fruitfanatic.com" was already occupied. I expected to find it already taken by one of those companies who speculate in domain names, but no, I find... a vitamin company.


"But as much as it’s preached, most people still don’t eat enough fruits and vegetables every day. That’s why there’s Juice Plus+®."


Well, I'm glad there is already a solution to the problem of poor diet! Actually, I feel very lucky to be a small part of a more suitable solution, supporting people in eating more fruits and vegetables. I educate them about the amazing possibilities even a small yard possesses in terms of food production. Then, I redesign their spaces to offer forth delicious organic goodness and offer as much guidance as they need to reap the benefits.


The motivation for my business is not some holier-than-thou crusade to force people to eat healthier diets. I do it because I love to eat and to garden. I do it because I love feeling love for my food, and I would like to spread that joy. Food is life. It is meant to be a main event, not something we ingest in the form of a pill. We have evolved over the ages to value food as the life-enabling gift of the universe. I feel truly thankful that I can take part in the process.